First-Mover Advantage Through Distribution: A Decomposition Approach
نویسندگان
چکیده
منابع مشابه
First-Mover Advantage Through Distribution: A Decomposition Approach
Whereas the extant literature on entry-order effects establishes that first entrants often earn higher market shares (“market-share advantage”), the literature on distribution suggests increased distribution has a positive effect on sales. Can distribution help us better understand entry-order effects on market shares? This paper examines how the first entrant in a geographical market achieves ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2017
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2017.1029